Performance Reporting & Business Intelligence
What Gets Measured, Gets Done
The information available to excel in the military channel is distinct, unlike any other channel of trade. Although there are some similarities in the use of syndicated data and point of sale, there are distinct differences that are keys to success in this market.
- The distinct shopper and consumer demographic of the military patron and their consumption patterns
- The global supply chains that change with base realignments and troop movements
- The retailers’ unique mission to deliver the benefit of the shopping privilege
Please contact me to discuss how Dunham & Smith can assist you in getting it measured and getting it done.
Dunham & Smith Agencies