Category & Space Management
Positioning Your Brand for Success
Category and Space Management are foundations to an effective business plan within the military channel. We work with our clients and customers to assess category trends, identify opportunities, establish measurable objectives and produce a plan to meet our client and customer business goals.
Dunham & Smith Business Managers utilize syndicated data from many sources to include, Nielsen, IRI, Empower IT and Exchange RPOS. This information is analyzed to discover category trends and opportunities. Our team is certified by both JDA and CMA.
D&S has a proven record of producing successful space management solutions in for over 100 categories across the dry, chill, and frozen categories. In addition to the plan-o-grams produced during category reviews and new items launches, Dunham & Smith’s Space Management department manages over one thousand store specific Plan-o-grams for our Exchanges Service partners.
There are many keys to being a preferred partner: the Category and Space Management processes are key tenets of our distinct commitment to you and the military channel.
Please contact me to discuss how Dunham & Smith can assist you in your brand for for this market.
Dunham & Smith Agencies
(214) 689-6170 ext. 552